Sports wear ROBE DI KAPPA "old for heart" Try temperature marketing

When the fashion collide with love, what kind of sparks can be stimulated?

Recently, creative charity Tianyuan, Beijing Music Center, well-known sports fashion brand ROBE DI KAPPA together to launch the "old for heart" fashion charity bazaar, with its unique fashion philanthropic ideas, full of inspiration and creative activities , Not only to win the enthusiasm of people in the capital fashion circles to join, but also by the urban white-collar class favorite and sought after. Charity and the arts are the focus of ongoing success. The second session of the old-for-change heart joins the theme of joy on the basis of second-hand and charity last year. Give shopping more extraordinary experience, hoping to attract more friends to enjoy this warm spring party.

The theme of this "old for heart" campaign is the creative "Zebra Disco" retro style, zebra as a creative concept, the event brought together more than 40 well-known domestic designers, moderators, models, actors bring their own Retro items bazaar sale, unprecedented grand occasion. As the only brand participant in the event, ROBE DI KAPPA not only brought a group of carefully selected classic products to the event, but also joined the brand to make this "old for heartwarming" activity not only scale up before but also lead to Inspired by all the loyalists, they came up with their true love and affection, created creative mixes with the ROBE DI KAPPA brand products, and provided best fashion advice to buyers who came to show their love with their models A top acupuncture therapy DJ Elvis.T lead live music atmosphere, has become like a street mix of love and fashion big lie. As event organizer Tahara and her friends put it, most city people will find themselves "buying more and more, but many are not practical." And "retro or secondhand things have a story behind it And emotions "in the form of old-for-one," allowing young people to buy their favorite babies at a very low price, and making donations to charities to help more people, " Environmentally friendly consumer ideas, whether from the shopping experience or the purchase of the item itself, will be more meaningful. "Trying to narrow the distance between the general public and fashion life through activities, and through a creative combination of love and imagination, and try to convey a fashion attitude of love and creative mix and match." ROBE DI KAPPA brand leader said.

When the frequent public scandals continue to crack down on the charity of the public, when the lack of creative marketing tools has pushed the marketing of many fashion brands into the bottleneck, the cross-border creative combination of the " And "fashion" that do not take the edge of the original industries, while finding new inspiration, give birth to a new glory. As the head of the ROBE DI KAPPA brand said, "TMT" is essentially a brand new paradigm shift. With some of the personal social influences of celebrities and celebrities, "fashion" is the best way to drive today's The passionate communication medium of young people, in a free and open form, not only pulls the distance between the fashion brand and ordinary consumers, but also guides the general public to express the love hidden in everyone's heart in a more intimate, more realistic and beautiful manner. In fact, the reason why ROBE DI KAPPA brand attaches great importance to "trade for the old" is not only a reflection of the responsiveness of the concept of public welfare advocated by the activity in the circle of urban white-collar workers and fashion people, but also a platform for joining hands in activities Of the fashion opinion leaders, to bring a better fashion brand consumer experience for urban white-collar workers and enhance the fashion consumer's awareness of sports fashion products.

Focus on fashion and real wear effect, production style is unique and full of fashion charm of the sports fashion products, Robedikappa brand has always insisted on the design concept. "From the point of view of communicating with the public, we think fashion should be warm," said the head of the Robedikappa brand, which is best explained by the "old-for-one" campaign.